Jul 06, 2022
In Parenting Forum
I have been engaged in marketing for more than ten years. When I was a grass-roots specialist, I would feel that marketers only need to have professional skills in the field. With the accumulation of experience and promotion to management positions, I have experienced working in a new environment and working in a new environment for many years. Under the baptism of the severe impact of the epidemic, in fact, it is more important to have a global view and look at business issues from a broader perspective (external: competitors, market share, scale advantages... / Internal: key resources, product cost and profit structure. .), learning to think from the perspective of business operators and investors is the key to strengthening the competitiveness of talents. And how to do the starter? I think you can first learn to interpret financial reports, judge the performance of a company’s operations, business model, observe industry trends, learn how to build a moat from a long-term and stable profit-making company, and what indicators can be optimized. These concepts are fundamental to personal finance or workplace work. All very helpful! Recalling a problem I encountered in my work, the market I was in charge of at that time had entered a mature stage from a growth stage. After the meeting one day, the boss said that the business banner design goal of starting next month is no longer just to acquire new customers and revenue growth, but also to make stable profits as the premise. Reduce marketing spend and stop all advertising with an ROI of less than 1." This is actually the fastest and most effective way that most bosses have always thought, because reducing expenses is far faster than increasing revenue, and it is easier to save operating expenses (management, marketing, R&D expenses) on the books than to control operating costs. From the recent topical news Is it possible to spend more money to come up with a more profitable business? Wouldn't it be better than not spending money? Do you really have to spend less if you want to achieve your profit goals? Sharing the following key points that can be observed through the income statement from Mr. Lin Mingzhang's financial thinking course , I think it is very useful and can be applied to practical practices in various industries: 1. Don't forget to focus on the main business in "Revenue": Increase the sales of combined products and increase the unit price of customers Change the main customer/category structure of revenue (if more than 50% of revenue sources are concentrated in a few products, the risk is high) Transformation changes the direction of product research and development (products with low output value should be transformed, and still focus on their own business and high added value) During my tenure at the travel platform, the ups and downs with the impact of the epidemic were very large. Each wave of confirmed peaks had either a comprehensive impact on the existing tourism demand or a severe regional hit. Of course, the revenue was also directly impacted, which originally supported half of the revenue.